This is an example of a branding commission for a Perth business, 66 Motorcycles.
The goal was to create an identifiable and cohesive portfolio of imagery to be used in an ongoing brand building strategy.
In essense all photography whether it was product photography or lifestyle photography was designed to meet the end goal of developing brand aspiration. Product imagery used in the online shop had simliar values to promotional images or event images used in social media. This continuity of imagery enabled reinforcement of the brand's message.
Photographing kids during the 2000's. So much expression in young eyes.
Funny to think most are now in their twenties.
The Blokes project was about catching up with the old crew and capturing their mugs.
As simple as that. This is just a few.